WHIFF
Whiff is your personal scent-matching companion, using AI to help you discover the perfect fragrance for your vibe. Whether you love fresh florals, deep musks, or something totally unexpected, Whiff takes the guesswork out of finding your signature scent. Just answer a few fun questions, and let your next favorite fragrance find you!
Whiff was born out of a curiosity about how personal scent preferences intersect with identity, mood, and lifestyle. I began by researching how people choose fragrances—what draws them in, what confuses them, and what keeps them loyal to a scent. I also explored how AI and sensory data could be paired to make that process more intuitive. From these insights, I sketched out a concept that would feel both playful and personal, breaking away from the often intimidating or overly commercial world of fragrance shopping.
Creating Whiff’s interface meant designing for feeling as much as function. I focused on soft colors, fluid animations, and expressive typography to evoke a sense of curiosity and comfort. The quiz experience became the heart of the app—lighthearted and aesthetic-driven, guiding users through scent preferences using imagery, mood prompts, and associative choices. The goal was to make the journey of discovering a scent feel like self-discovery rather than product filtering.
To translate quiz results into tailored recommendations, I worked on integrating a flexible AI system that maps user inputs to olfactory profiles. I also designed a modular scent library that lets users explore matches with layered storytelling—highlighting notes, occasions, and personality traits. Whiff became more than just a recommendation tool; it became a platform for sensory exploration, encouraging users to embrace scent as a form of self-expression.